Posted by Badger Boy on February 28, 2013 at 22:47:55:
In Reply to: jammin 98-3 & ratings posted by marconi's golden ball on February 28, 2013 at 20:06:36:
Without Arbitron backing? There's not a radio station on the air coast to coast that needs any kind of backing from Arbitron. If you have strong programming and a solid sales department which works with advertisers and tracks the success stories...those stories can go along way in building a sales package that stations can use.
Local/direct businesses don't give a damn about the ratings - they want to know that people will respond to the advertising they are buying.
The cluster I'm involved with cancelled Arbitron several years ago. Didn't lose a dime...and the agencys that buy Arbitron...they already know our ratings history and continue to buy us. The money we saved? Equipment, pay raises, promotion budgets...nice.
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